PROFILING : SIX ETHICAL HAIR BRANDS TO ADD TO YOUR STYLING ARSENAL
BY KHANDIZ JONI
When coming up with the idea for this editorial, I knew it needed to be more than just photographs of pretty people with great hair. I wanted to tell you the story behind the products I use in my session styling kit. My daily staples and why they've made the cut. So what better way to showcase them, than on six unique models all with very different hair types and textures. Captured by the grande maestro of hair photography, Roberto Aguilar, we bring you picture perfect proof that these wonderful products actually perform as they are expected to.
Rahua on Sophie
Rahua (pronounced ra-wa) is a luxury brand delivering high-end, luxury results, without compromising on people or the planet to deliver on their voluminous promises.
The range has all the “free from” ingredients we have come to expect from green beauty brands, it is also certified organic, 100% natural and vegan, but what really sets this Rahua apart for me, is the respect is has for the indigenous people and the rainforest, from where it sources its core ingredients. Founder, Fabian Lliguin, set the ball rolling for a certification process for *Symbiotic-Grown Ingredients, which of course are contained in the entire Rahua product line.
* Symbiotic ingredients are ingredients extracted from the symbiotic-grown forest flora. To be classified as a symbiotic ingredient an ingredient must be harvested and processed by indigenous peoples indigenous to the virgin forest. It can only be obtained by using their extensive ancestral and traditional knowledge of nature, it’s cycles and what it produces. The well proven practices and management of these naturally occurring conditions enables the indigenous peoples of the forest to harvest and process symbiotic-grown ingredients.
To read the full article, click here.
Price point: £7.50 - £140.00
Application: Starting with wet hair and blow drying section by section with a light application of the Finishing treatment to achieve a smooth hair shaft (as Sofie has naturally very curly hair) and then tonging and setting the hair section by section with the Defining Hair spray. The waves were let loose and brushed out, with a light application of the Voluminous Dry Shampoo to help achieve a light, but full shape at the root. To achieve the definition at the front of the style, the Omega 9 Mask was applied and the hair was finger waved. Lastly the Cream Wax was used just at the tips to define the look.
Bouclème on Catriona
Bouclème (from the French, boucles) was born out of one mother’s need to teach her daughters to love their curls. Not only love them on themselves, but also to take care of them, because as anyone with curly hair knows… there is no such this as an averagely okay hair day. It’s either amazing hair, or I’m conjuring up Medusa today!
Bouclème’s is a three step approach, starting with the Curl Cleanser, followed by the Curl Conditioner and lastly the Curl Cream or Curl Defining Gel (or both, depending on your curl type.). They have also developed a very clever reusable towel, made from cotton, bamboo and elastine that allows you to dry you’re curls without stripping them of moisture.
Naturally, Bouclème adheres to our Future Frock requirements of not only being a performance driven product, but also being an eco-ethical one: Packed with high performance natural actives that restore moisture and life to dry lack lustre hair, Bouclème’s product range aims to give you beautiful, shiny, frizz free curls using 0% sulphates, silicones, parabens, petroleum, propylene glycol, paragons, PEGS, phthalates, artificial fragrances or colours – all of which actually strip the hair of its natural moisture and weigh down your curls. It’s a bit like being sold sparkling wine, when you’re expecting Champagne!
Price point: £8 - £22. Comes in 100ml & 300ml
Less is More Organic Haircare on Junior
Less Is More Organic Haircare is an Austrian brand. The principal is “reduction to the essential.”
Less Is More has truly managed to create a brand that addresses the consumer’s desire for a good aesthetic, without compromising on the finished result or their ethics, proving that organic product can indeed be desirable and hold its own along side commercial luxury brands.
With a comprehensive product range, starting with cleansing and conditioning as well as a full styling range (that have been a staple in my kit for over a year already). The products all smell fantastic and address a wide range of hair needs, by using 100% certified, virgin bioactive plant oils and butters, phyto extracts, the purest essential oils, sumptuous flower waters, highland honey and bees wax, fair trade Mascobado cane sugar, spirit of wine, lecithin and glycerine.
I think the most uplifting thing about Less Is More is their commitment to helping the planet… and it’s people! Their “Refugees Welcome Charity Edition” range, which is an All-in-One Washgel & Shampoo that is being handed out to refugees at the Vienna Westbahnhof as donations-in-kind as well as the *net proceeds of All-in-One Washgel & Shampoo sold are also being donated to Caritas refugee aid.
They have taken something that they are very very good at, and put that skill to good use.
*To find out more about how their donations benefit refugees in a practical and positive way, click here.
Price point: £6 - £28
Available at: Being Content and selected Wholefoods stores.
Products used: Less is More Rose Serum and Less is More Flower Whip.
Application: Hair was wet down with water spray and then Flower whip was applied to the hair. Using an afro sponge to “ball the hair” and then the Rose Serum was applied over the hair to add shine and moisture.
Maria Nila on Laura
Maria Nila is a 100% vegan brand, developed and produced in Sweden.
Although it is not an organic brand, it does have some other factors that make it a great option to include into the discerning consumers styling arsenal. Aside from being a certified vegan range, the packing is also certified carbon neutral, which really is a great achievement into today's throwaway culture. The product performance is unfaultable too.
In order for a company to become carbon neutral (also referred to as ‘CO2 neutral’ or ‘climate neutral’) they need to be able to accurately measure their carbon footprint, and commit to a reduction strategy and carbon offset programme to prove their activities will not result in an increase in greenhouse gas emissions that affect climate change. With the plant being based in Helsingborg, they are able to ensure healthy working conditions for their staff, as well as guarantee that only the best quality ingredients are used and that they adhere to the strict guidelines for their carbon neutral packaging.
The entire Maria Nila range has been developed to protect your colour - from cleansing to styling - and they have managed to incorporate a magnificent colour spectrum in their on point packaging.
Price point: £4 - £32
Available at: Sally Express (exclusive UK distributor)
Application: Starting with damp hair and adding a pea sized amount of the Salty Cream to the mid lengths and ends, and then spritzing sections of hair with the Salty Mist. On a medium heat, rough dry the hair until completely dry to add great fluffy texture. Section off hair, secure in position and finish off with the Finishing Spray.
Kevin Murphy on Storm
Australian session stylists eponymous range - Kevin Murphy - was developed with high performing products with a mindful approach to ingredients. The brands philosophy is "skincare for the hair."
Kevin Murphy products contain natural ingredients from micro cultivation, organic growing practices, or ecologically sound wild harvesting techniques, however they do also contain synthetic ingredients. In order to provide a product range that delivers the strong holds and silky feeling hair the general consumer has come to demand. It's a great, acessable brand for the consumer wanting to start switching to brands with a greater social conscience.
Products used: Kevin Murphy Doo.Over and Kevin Murphy Texture.Master
Application: On dry hair, the roots were blasted with Doo.Over dry powder finishing hair spray. Using a fingers and hair drying to add extra volume at the root area. Next, use the Texture.Master over the whole head to add definition to the style. The hair was still movable yet shapable with no loss of volume.
For me, the aesthetic of this brand is a key factor, because let's face it: We all like gooding packaging, especially when they have considered the environmental impact too! Their packaging is either recyclable or biodegradable, and certain products offer a financial contribution for carbon neural initiatives, for every can sold.
The range is also certified cruelty free!
Price point: £5.50 - £28
Naturalmente on Funmi
Naturalmente is an Italian brand, who have been at the forefront of the developing clean, safe products for over a decade. By using ingredients from organic and *biodynamic agriculture, and refraining from using harsh synthetic fragrances, silicone, parabens, DEA, formaldehyde or SLS, Naturalmente had indeed created a fantastic range that holistically provides your hair with efficient care and nourishment.
The company uses wind power and geothermal energy to power their factory. Their packaging (excluding the caps) is made from maize, which means its better than recyclable, it is compostable! This truly is a sustainable and renewable approach.
The range is certified by Qualita Reale, and provides full transparency about their ingredients list, and you can smell the power of true natural ingredients across the entire range.
*Biodynamic farming practice is a holistic, ecological and ethical approach to farming, gardening, food and nutrition. By creating a diversified, balanced farm ecosystem that generates health and fertility as much as possible from within the farm itself. Using preparations made from fermented manure, minerals and herbs that to help restore and harmonize the vital life forces of the crops and enhance the nutrition, quality and flavour. Biodynamic practitioners also recognise and strive to work in cooperation with the subtle influences of the wider cosmos on soil, plant and animal health.
Price point: £5.40 - £33.80