BRINGING YOU BEAUTY BY TAHIRA
BY ALICE WILBY
We are jumping up and down in our seats in excitement to share our most recent interview with the brains and beauty behind Beauty by Tahira, one of the leading make-up artists in the buzz specialising in people and planet friendly products and approaches.
She takes us through her top tips and ethical secrets as well hands on advice for all you aspiring make-up artists.
What does ‘Sustainable Beauty’ mean to you?
Sustainable beauty means using products that encourage the overall health and balance of the user and the planet. Every tube and pot and jar we use has an impact on the environment and our skin and I would like to work with products and promote brands and people that are seeking to create skincare and makeup that will cause Minimum environmental damage while promoting and even encouraging people and practices that have longevity.
Do you have a daily morning or evening beauty routine you’d like to share with us?
My routines are constantly changing. Firstly with seasons, age, stress levels, I always need something different. Then as part of my job I get to try lots of things and I like to try before I recommend items. Then because I have a keen interest in science, biology and the environment, I love learning about new products and technology. But I always cleanse and remove my makeup at night, I exfoliate at least twice weekly and am a face oil addict! And always wear environmentally safe sunscreen.
Where do you stand on cosmetic surgery/fillers/Botox etc?
I have very mixed feeling. My traditionalist side thinks we should not mess with nature and some self care should be enough to make us feel good. I think it is overused especially in the younger generation (under 30) and I think that we have massive issues with our youth and self image...However, I Understand the impulse in a 40 + 50 + woman wanting to preserve the appearance of youth.
We love that you champion organic and ethical beauty? What was your eureka moment?
I didn't so much have a moment as a long drawn out awakening. I have been an environmentalist since I was 12. I am no activist but have always looked to be a conscious consumer, recycling and using environmentally friendly household products since moving out on my own in my early 20's. I have been using Dr Bronner soap and natural skincare since the early 2000s. I have tried to I corporate as much Organic and natural skincare in my kit since the late 2000s feeling like natural makeup was still a bit hippy and limited. When I was coming back after maternity leave, I was looking to get some new things for my kit and stumbled upon some beautiful makeup brands like Ilia and Vapour, and via Instagram discovered people like Lou Dartford, and of course Khandiz, and realised there were no more stumbling blocks, it was time to change my kit... slowly though because it is a massive investment.
Do you have a set of rules or criteria for a brand/product to make it into your kit?
At MINIMUM it must be cruelty free, but that is definitely not the only criteria. The products I use have to be mainly natural and organic content is preferred, and then they have to perform. I read labels and look up brand ethics before buying. I am the most annoying consumer ever.
Do you have a favourite brand?
Makeup: Ilia, Vapour, Inika, Lily Lolo, Absolution
Skin: Sukin, Vanderohe, Weleda, Pai, Evolve
People often cite price or inaccessibility of organic or ethical products as a reason not to take them up. What’s your advice for shopping green beauty?
Like clothing, go for quality over quantity, and aim for classics that you can mix and match. there are some more affordable ethical brands like Benecos and PHB ethical.
What's the best piece of advice you've ever been given?
Steal with your eyes not with your hands. and don't panic under pressure, make your movements and thoughts slower and more deliberate to allow for clarity.
What’s been a career highlight so far?
Being in a water tank with an A-lister for a secret project that is related to Conservation. And standing at the top of a mountain in Crete with Viggo Mortensen talking about his love for my hometown hockey team, The Montreal Canadiens.
What’s your advice for aspiring MUA’s?
It's a lot harder than it looks, it takes a lot of time energy and dedication.
The details are the difference between a good makeup, and a great makeup. And sometimes, what you don't apply is as important as what you do apply.
To see more from Tahira, check her out her: Beauty By Tahira. And follow her here on FutureFrock during July!